Urban Decay recently announced a new product coming our way! The #troublemaker mascara! Isn’s she a beaut!
I say it all the time, I’m a sucker for cute packaging…and this packaging does not disappoint. I love the play of the colors with the metallic feel. It definitely has an expensive look to it!
The wand looks like it’s nice and thin to grab all the small hairs, especially at the inner and outer corners of the top and lower lashes. The bristles look (I’m just going off of looks right now as I have not had the opportunity to actually use this product yet) sturdy and non-flexible from the image below. Some people prefer the stiffer bristles, other prefer more flexible ones. I personally don’t have much preference on this issue as much as the width of the wand head.
The wand looks short in length which is helpful in precision of application as well. Overall I think this looks like a great tool.
Of course, since I’ve not personally tried the product myself I can’t speak to the performance of the formula yet. However, looking at the image below from the Urban Decay website, we see a drastic improvement to the length, volume and depth of color to the model’s lashes.
Wende Zomnir, co-creator of the Urban Decay brand, gave us our very first look at the mascara on July 4th, at the beach, no less.
Why would she choose the beach to show us this new product? I’ll tel you why. She wants to tell us indirectly that this product will last! Through sweat and the heat, if this mascara holds up, count me in!
The website boasts a number of claims. Here are just a few:
- Troublemaker delivers 13.7x the lash volume – this stat is based on 3-D volume effects from a 34-person study. I really don’t know how they can quantify volume or measure it but just the fact alone that they back up their claim with a study shows great effort on the company’s part to backup their claims and release a really good product.
- “…formula volumizes and lengthens as it separates, while our custom brush grabs onto lashes, curling as it coats. We loaded up this mascara with insane benefits—for thicker, impossibly long, perfectly fanned-out lashes.” – I will say that the wand doesn’t look standard to what we’ve seen in the past so they definitely went to the drawing board on this one to give us something we’ve never tried before. I’m definitely excited to see how the brush compares to others.
- “Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex!” – I believe they did put it to the test and I just want to say if there is a tester position (pun intended) open at UD I’m happy to fill the spot! All jokes aside, sex-proof? Now that’s amazing! I know that I can’t ever finish a steamy session without looking like a raccoon (and is it just me or is always just one eye? I look ridiculous, honestly). I am willing and able to put this to the test if my fans want me to (wink).
- “This formula layers beautifully without clumping, so pile on as many coats as you want. The more Trouble, the better.” – Buildable. That is so important in a mascara. There is nothing worse than put on one layer and thinking I need more length and/or volume, so you put a second layer and things look great for just a moment and then all of a sudden you have like 6 hairs because they all clumped together!
So, there you have it folks. This brand new mascara hits the shelves in September. No word yet on an official release date. The regular size will be $24 and a travel size version will be available for just $11! The product will be available on the UD website, Sephora and Ulta!
Stay tuned for more updates on this product!
*UPDATE: I was cruising the web and came across a link to get a free sample delivered to you before the product is released! I will get an update out on my first impression as soon as I can! Unfortunately by the time I tried to get this update out the samples had run out! Sorry, guys! Hopefully at least some of you saw us tweet about it and were able to get your name in before the promotion ended!